Privacy Policy

Privacy Policy

Effective Date: 06-07-2025

Maddie & Berry operates this store and website, including all related content, tools, services, and features, to provide you, the customer, with a curated shopping experience (the “Services”). Maddie & Berry is powered by Shopify, which enables us to provide these Services.

This Privacy Policy explains how we collect, use, and share your personal information when you visit or interact with our website, make a purchase, or communicate with us.

1. Personal Information We Collect

We may collect the following categories of information:

  • Contact Details: Name, address, email, phone number

  • Payment Information: Credit/debit card, billing details

  • Account Information: Username, password, preferences

  • Order Data: Purchase history, items added to cart or wishlist

  • Device/Usage Info: IP address, browser details, cookies, activity

  • Customer Support: Messages and feedback provided by you

2. How We Collect Personal Information

  • Directly from you

  • Automatically through your device and browser

  • From service providers and partners (e.g., Shopify, payment processors)

3. How We Use Your Information

  • Fulfill Orders: Process payments, shipping, returns, and exchanges

  • Improve Our Services: Customize your experience

  • Marketing & Ads: Send promotions or show ads based on activity

  • Fraud Prevention: Secure your data and account

  • Customer Service: Provide support and communication

  • Legal Obligations: Comply with laws and resolve disputes

4. Disclosure of Information

We may share your information:

  • With Shopify and other service providers

  • With marketing partners for advertising purposes

  • With shipping or logistics partners

  • With affiliates or during a merger/sale

  • If legally required (e.g., subpoena, investigation)

5. Shopify as Our Platform

Shopify hosts our store and supports key services. Shopify may process your data to improve platform features and user experience. Learn more:
🔗 Shopify Privacy Policy

6. Cookies and Tracking

We use cookies to improve performance, personalize your experience, and run marketing campaigns. You may adjust cookie preferences through your browser.

7. Children’s Privacy

Our Services are not intended for children under the age of majority. We do not knowingly collect or sell data from minors under 16.

8. Data Security & Retention

We implement reasonable safeguards but cannot guarantee absolute security. Your data will be retained only as long as necessary to fulfill the purposes described in this policy.

9. Your Rights

Depending on your location (e.g., California, EEA, UK), you may:

  • Request access to your data

  • Request correction or deletion

  • Object to processing

  • Request data portability

  • Withdraw consent at any time

  • Manage email preferences (unsubscribe link included in all emails)

To exercise rights, contact: support@maddieandberry.com

10. International Transfers

Your data may be stored or processed outside your country. For EEA/UK users, we rely on Standard Contractual Clauses or equivalent safeguards.

11. Changes to This Policy

We may update this policy from time to time. Updated versions will be posted on our website with the date of revision.

12. Contact Information

For privacy questions or to exercise your rights:

📧 Email: support@maddieandberry.com
📫 Mail: 27 Old Gloucester Street, ENG, WC1N 3AX, GB